Communicator physical attractiveness and persuasion.
نویسندگان
چکیده
منابع مشابه
Communicator Physical Attractiveness and Persuasion
In a field setting, physically attractive or unattractive male and female communicator-subjects delivered a persuasive message to target-subjects of each sex. Results indicated that attractive (vs. unattractive) communicators induced significantly greater persuasion on both a verbal and behavioral measure of target agreement. In addition, female targets indicated greater agreement than did male...
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ژورنال
عنوان ژورنال: Journal of Personality and Social Psychology
سال: 1979
ISSN: 1939-1315,0022-3514
DOI: 10.1037/0022-3514.37.8.1387